Track & Linear Lights

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In a retail outlet, lighting not only makes the products easier to see – it is also a marketing tool. Whether for general visibility or highlighting, light must serve the retailer’s objective and ensure the comfort of the customer. In an environment that has become fiercely competitive, the ambience of retail areas has become a key factor that can influence customers’ perception of goods and so induce buying. Besides showing goods to their best advantage, lighting helps to animate the sales area and create a new experience that entices customers to make purchases.

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